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MetaFacts > TUPdates
| MetaFacts TUPdates |
If there ever was
a moving target, it would be the way Americans are changing the way they use
and adopt technology.
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TUPdates are periodic
snapshots of the changing face of U.S. technology adoption from our
extensive first-hand primary market research.
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Current subscribers to Technology User Profile services receive
TUPdates earliest. Those with a complimentary subscription receive emailed
copies later.
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| Below are links to several recently published TUPdates. Should you wish copies of
archived TUPdates or have questions or requests, please
contact
us. To subscribe to future TUPdates, complete the sign up form to the
right.
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| Selected TUPdates |
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Apple Strengthens Home Share With Notebooks and as 2nd and 3rd Home PC,
according to MetaFacts Apple Profile Report 2008
Apple is making inroads into more American
households in multiple ways: through its notebooks, its iPods, its
retail stores, and several creative ways Apples are used. Apple's core
customers remain socioeconomically elite and use a distinct set of
activities.
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Apple’s Retail Stores Increase Traction - Among More Than The Faithful
That Apple's customers are flocking to
Apple's retail stores may be no surprise, but now there are more
non-Apple households frequenting both Apple's retail and online outlets.
Also, the demographic being drawn bodes well for Apple's future.
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Mouse Potato or Couch Potato? Interactive
Fun Draws TV Viewers Ever Towards PCs
Now, the majority of Home PC owners spend
more time with their PCs than watching TVs. Fun & Entertainment are the
major draws, and much of this stems from having hands-on interaction,
versus passive viewing.
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Enough Pixels for More than Quick Pix: Cell Phone Pioneers Disrupting
Digital Imaging
Cell phone cameras are now ubiquitous
enough and sufficiently good that a segment of active, web-savvy
pioneers are adopting them as their primary camera, and may just lead
the way to an upset of the digital imaging industry.
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Senior Couples Leading the Way with In-Car Navigation
Maybe they tried to ask for directions, or
maybe they didn’t, but married active seniors appear to have been lost
often enough and badly enough that they’re willing to pay money to avoid
repeating the experience—because on average they are more than twice as
likely to own or be planning to buy an in-car navigation system than
other Americans.
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Old Home PCs: Piling Up in the Closet
Beyond the core replacement rates,
understanding just where PCs end up – in landfills or as someone else’s
computer – affects fundamental assumptions and forecasts about the
future of the industry. |
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Buying Prints From Self-Service Kiosks: It's a Family Affair
Understanding where Americans print the millions of digital images they
are increasingly amassing impacts manufacturers of printers, paper, and
inks, as well as film processors and the retail outlets featuring these
kiosks. |
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The Fastest Online Get Busier While The Rest Get Left Behind
While the growing
economic and educational divide get lots of coverage, less attention has
been given to the implications of the growing rift between the
fast-connected and slow-connected. |
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For PC Holdouts, It's Not About The Money
More than
two-fifths of American households don’t have a Home PC because,
basically, they don’t want one. They don’t see any reason to have one,
and computers are just too complicated to bother with. And if you think
that falling prices might eventually win such people over, think
again—price hardly comes up.
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Sometimes Caring To Send the Very Best: Greeting Card Creation Slumping
Among Home PC Users
The age-old
tradition of the family gathering around the home PC printer during the
holidays to create unique greeting cards appears to be slipping... |
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Rich PC, Poor PC–They Lead (Somewhat)
Different Lives
Insights into some important
differences and interesting wrinkles in how the high-end PC users differ
from the low end users. |
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Average American Means PC Ownership , Internet Connection...Almost
With this latest research learn
about the persistent gap between the connected and disconnected in home
computer users in Americans. |
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Among Home Computer Users, Beginners and Novices Still Rule
For instance: yes, home
users are less experienced than workplace users—but there are nearly as many
long-time veterans in each market. |
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Home Office Joins Mom and Apple Pie As American Institutions
Forget recipes and menu management—Americans don't keep their PCs in the
kitchen. Basically, if they have one at home, they are very likely to have a
home office... |
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Americans Are Pro-Technology–On The Surface
Wherever or whoever they are, those with pro-technology
attitudes buy vastly more technology products than those with
anti-technology leanings. |
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Electronics Still Widely Seen as Too Complicated, but Parents Tend to be
More Philosophical
Computer non-users are especially likely
to agree—but any exposure to computers lessens the sentiment, and the
involvement of children makes people consistently less skeptical of
electronics. |
©
MetaFacts, Inc., 2009.
Technology User Profile® is a registered service mark of
MetaFacts Inc..
The Technology User Profile market research information service is based
on extensive primary research selected and balanced to represent the
American population - including technology users and non-technology users.
Developed from tens of thousands of primary original research surveys per year reporting on
hundreds of questions, it
is the most comprehensive longest-running total market technology study available.
TUPdates are brief summaries of information contained in Technology User
Profile. These are released earliest to current subscribers, then some are
later posted to this public website. To subscribe to email notifications
of future TUPdates, complete the request
form.
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