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Solid facts on technology markets |
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MetaFacts, Inc.
is a national market research firm focusing on
technology markets, primarily the computer and telecommunications industries. We
offer a full range of services, including quantitative and qualitative research
programs; based on original
primary research - both proprietary
and syndicated.
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The company's nationwide research
service - Technology User Profile
(TUP) is used by most leading technology firms for market sizing,
segmentation, profiling, and analysis. Conducted
continuously since 1983, the syndicated survey includes demographic and
comprehensive technology use profiles from over tens of thousands of
representative respondents. Technology
User Profile
offers a solid reality check when what you're hearing elsewhere seems too
good to be true. Like an audit, it can help make sure you have the most
solid numbers to assure your success.
TUP minimizes
the risk and costs associated with jumping into an over-hyped market
with little demand and too few early adopter enthusiasts.
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Technology User Profile
also saves time and money. Where a custom survey of any
type takes time to conduct properly, Technology User Profile, because of its
comprehensive nature, may already have the answer. Having answers at your
fingertips can not only save precious research dollars, but can also help
your company to rapidly seize market opportunities.
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Technology
User Profile Coverage |
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If you needs to know
true numbers about how many people actually use
technology, then
you'll enjoy the solid information delivered in Technology
User Profile editions.
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If
answers to any of the following questions are vital to you, then Technology
User Profile has
just what you need: |
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 | Is it true that
digital
camera owners aren't the same
profile as PC owners? Has the most active buying segment
for these reached saturation? What do digital
camera users do with their images? How many are using
special photo printers? How many have more than one printer? |
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| Are the pioneering home networkers a sign of things to come
- with the printer to PC ratio plummeting? What do users with multiple
PCs do today? Will the Home Area Network ever be a
reality, or is it a pipe dream? |
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| Who's really using
Wireless data
and how many do it? Technology User Profile's special
Enhanced Editions look further into
a host of areas - from the activities people are conducting to the
devices they use, be they WAP, PCS or SMS cellphones, or PDAs
and handhelds such as iPaq,
Palm VII or RIM. |
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| The silence of the web - why is it that so many web-surfers
have the volume turned off, missing out on the full offering - or do they?
Are people using
sound applications
such as music downloads, Internet telephony, streaming audio/video or using
PC-connected headsets? |
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| Who's using Broadband connections and what for? How many
PCs are actually connected to high-bandwidth Internet access? Are these
high-volume or low-volume users? Where are the broadband
households and digital homes, and where are the underserved, forgotten Americans? |
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| Is convergence something in demand
by customers, or is it something that is being pushed by tech companies
ahead of what user's need? How much convergence is there in what people
actually do with their products, with their cellphones and PDAs, with
their dedicated game systems as compared with other platforms, and between
their handheld, PDA, notebook and desktop computers? |
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| How concerned are home Internet
users about their security and privacy? Do they feel that Always On means
Always Vulnerable? |
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| Is it true there is more than a two-way "digital
divide", but now it's four-way: with haves, can't-gets,
don't-gets and don't-wants? |
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| Is the PC the center of the Technology User's universe - or
not? Who are these web and information appliance users that find a way
to connect without using a PC? |
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| How many technology products do people have?
Are the multiple-product users only a small, hearty and
highly-visible segment, or is there a growing majority that has it all? |
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| Who gets the newest most
powerful PC in a home, is it
Dad, the kids or someone else in the home? How
many homes are really a "Digital Home"? |
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| Isn't every sized business computerized and on the web?
If not, then who isn't? |
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| Are people really racing to network all their home PCs, or
use them to share a broadband connection? |
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| Is it possible that some Internet users have pulled the
plug? Who are these digital dropouts? |
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These are a few of the questions
answered in Technology User Profile. For more information,
just
send a request. |
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