MetaFacts & Technology User Profile - Market Research and Sizing

Solid facts on technology markets

MetaFacts, Inc. is a national market research firm focusing on technology markets, primarily the computer and telecommunications industries. We offer a full range of services, including quantitative and qualitative research programs; based on original primary research - both proprietary and syndicated.

The company's nationwide research service - Technology User Profile (TUP) is used by most leading technology firms for market sizing, segmentation, profiling, and analysis. Conducted continuously since 1983, the syndicated survey includes demographic and comprehensive technology use profiles from over tens of thousands of representative respondents. Technology User Profile offers a solid reality check when what you're hearing elsewhere seems too good to be true. Like an audit, it can help make sure you have the most solid numbers to assure your success.

TUP minimizes the risk and costs associated with jumping into an over-hyped market with little demand and too few early adopter enthusiasts.

Technology User Profile also saves time and money. Where a custom survey of any type takes time to conduct properly, Technology User Profile, because of its comprehensive nature, may already have the answer. Having answers at your fingertips can not only save precious research dollars, but can also help your company to rapidly seize market opportunities.

Technology User Profile Coverage

If you needs to know true numbers about how many people actually use technology, then you'll enjoy the solid information delivered in Technology User Profile editions.

If answers to any of the following questions are vital to you, then Technology User Profile has just what you need:

Is it true that digital camera owners aren't the same profile as PC owners? Has the most active buying segment for these reached saturation? What do digital camera users do with their images? How many are using special photo printers? How many have more than one printer?

Are the pioneering home networkers a sign of things to come - with the printer to PC ratio plummeting? What do users with multiple PCs do today? Will the Home Area Network ever be a reality, or is it a pipe dream?

Who's really using Wireless data and how many do it? Technology User Profile's special Enhanced Editions look further into a host of areas - from the activities people are conducting to the devices they use, be they WAP, PCS or SMS cellphones, or PDAs and handhelds such as iPaq, Palm VII or RIM.

The silence of the web - why is it that so many web-surfers have the volume turned off, missing out on the full offering - or do they? Are people using sound applications such as music downloads, Internet telephony, streaming audio/video or using PC-connected headsets?

Who's using Broadband connections and what for? How many PCs are actually connected to high-bandwidth Internet access? Are these high-volume or low-volume users? Where are the broadband households and digital homes, and where are the underserved, forgotten Americans?

Is convergence something in demand by customers, or is it something that is being pushed by tech companies ahead of what user's need? How much convergence is there in what people actually do with their products, with their cellphones and PDAs, with their dedicated game systems as compared with other platforms, and between their handheld, PDA, notebook and desktop computers?

How concerned are home Internet users about their security and privacy? Do they feel that Always On means Always Vulnerable?

Is it true there is more than a two-way "digital divide", but now it's four-way: with haves, can't-gets, don't-gets and don't-wants?

Is the PC the center of the Technology User's universe - or not? Who are these web and information appliance users that find a way to connect without using a PC?

How many technology products do people have? Are the multiple-product users only a small, hearty and highly-visible segment, or is there a growing majority that has it all?

Who gets the newest most powerful PC in a home, is it Dad, the kids or someone else in the home? How many homes are really a "Digital Home"?

Isn't every sized business computerized and on the web? If not, then who isn't?

Are people really racing to network all their home PCs, or use them to share a broadband connection?

Is it possible that some Internet users have pulled the plug? Who are these digital dropouts?

These are a few of the questions answered in Technology User Profile. For more information, just send a request.

Send mail to Metafacts with questions or comments about this web site. Copyright © 1998-2008 CompanyLongName Technology User Profile® is a registered trademark of MetaFacts, Inc.

Send mail to Metafacts with questions or comments about this web site.
Copyright © 1998-2008 CompanyLongName
Technology User Profile^®is a registered trademark of MetaFacts, Inc.